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Sarah-Jayne Tobin

Sarah-Jayne- or SJ as most people call her- is EVOKE's native editor since April 2025, but has been with the team since the start of 2022, also presenting EVOKE's INSPIRE podcast. Before that, she had a varied career in Irish media. When she left college initially, SJ had ambitions to work in television and spent a few years working her way up the ranks in the national broadcaster RTE. She started in the newsroom where she witnessed some of the biggest moments in history from behind the newsdesk- including 9/11 and the war in Iraq; before moving to The Afternoon Show, a daily magazine style programme. While she enjoyed her work behind the scenes, SJ always had a grá for broadcasting, so when a new youth radio station SPIN1038 launched she got on board, and remained there for 10 years as breakfast news anchor with Joe and Keith on Breakfast Xpress. From there, she spent the next few years works in various local radio stations in Dublin and Wicklow before heading back to RTE- this time as a radio news reader on RTE 2FM, Radio 1 and LyricFM, before heading back to commercial radio and the NewsTalk newsroom. Immediately before joining the EVOKE team, SJ spent the entire pandemic working in the PR field- a move she made literally a week after it began. SJ still keeps her finger in the broadcasting arena. She can be seen and heard across various radio stations and on Virgin Media Television shows from time to time. Finally, she love keeping fit, catching up with friends and eating out- preferably Indian food. She adores travelling. She spent a lot of time in Turkey over the last few years, but has made it her business to tick as many other countries as possible off her list since the pandemic. As long as there is sunshine, blue skies and a beach nearby, she's in her element.
Sleigh all day, party all night! Unwrap the magic this festive season where nights turn into legendary memories
Sleigh all day, party all night! Unwrap the magic this festive season where nights turn into legendary memories
Your Journey Home with EBS set to help first-time buyers step confidently into their first home
Your Journey Home with EBS set to help first-time buyers step confidently into their first home
Ireland’s bold bid to end breast cancer: The survivor-led movement changing everything
Ireland’s bold bid to end breast cancer: The survivor-led movement changing everything
Cheers to the wine revolution! EVOKE toasts Ireland's healthier tipple with an exclusive sweet deal
Cheers to the wine revolution! EVOKE toasts Ireland's healthier tipple with an exclusive sweet deal
Tails wagged and hearts melted at Paws for a Cause 2025 in aid of Dogs Trust Ireland
Tails wagged and hearts melted at Paws for a Cause 2025 in aid of Dogs Trust Ireland
Manufacturing Day Ireland shines a spotlight on STEM careers and why women (and mums!) are owning the future
Manufacturing Day Ireland shines a spotlight on STEM careers and why women (and mums!) are owning the future
Thousands of style queens flock to Blackrock for a magical weekend of style, wellness, and womanhood at Viva Frascati
Thousands of style queens flock to Blackrock for a magical weekend of style, wellness, and womanhood at Viva Frascati
How They Met: Lisa Smith gave Boyzone's Keith Duffy the run around and he was smitten
How They Met: Lisa Smith gave Boyzone's Keith Duffy the run around and he was smitten
Cosy nights and a chic city escape await at the Herbert Park Hotel & Park Residence
Cosy nights and a chic city escape await at the Herbert Park Hotel & Park Residence
Calories don’t count when it’s for a cure! Eat all the cake as Bake It Pink is back to support Breast Cancer Awareness
Calories don’t count when it’s for a cure! Eat all the cake as Bake It Pink is back to support Breast Cancer Awareness
Fashion, fun, and female power! Join the ultimate sisterhood weekend at Viva Frascati in Blackrock
Fashion, fun, and female power! Join the ultimate sisterhood weekend at Viva Frascati in Blackrock
How They Met: Gareth O'Callaghan's wife Paula didn’t recognise the radio star when they first met
How They Met: Gareth O'Callaghan's wife Paula didn’t recognise the radio star when they first met
The Greatest Christmas Parties of All Time are set to kick off the the festive season in style!
The Greatest Christmas Parties of All Time are set to kick off the the festive season in style!
Rhys McClenaghan brings gold medal star power to Dublin’s biggest free family festival Swellfest this September
Rhys McClenaghan brings gold medal star power to Dublin’s biggest free family festival Swellfest this September
Get ready to step into your dream home at AIB's must-attend first-time buyer event in Galway
Get ready to step into your dream home at AIB's must-attend first-time buyer event in Galway
Why Level Health is the health insurance glow-up you deserve
Why Level Health is the health insurance glow-up you deserve
Ireland’s wellness icons to shine at the inaugural EVOKE Wellness Awards this autumn
Ireland’s wellness icons to shine at the inaugural EVOKE Wellness Awards this autumn
Calling all first time buyers! Join us for an inspiring evening with AIB to learn all the tips to get on the property ladder
Calling all first time buyers! Join us for an inspiring evening with AIB to learn all the tips to get on the property ladder
Everything to know about presenter and mum-to-be Síomha Ní Ruairc
Everything to know about presenter and mum-to-be Síomha Ní Ruairc
Everything to know about Taylor Swift's fiancé Travis Kelce
Everything to know about Taylor Swift's fiancé Travis Kelce
EVOKE's SJ travelled to Club Med Val d'Isère in the French Alps to learn to ski in luxury
EVOKE's SJ travelled to Club Med Val d'Isère in the French Alps to learn to ski in luxury
Job hunting? Five tips to clean up your social media and land that interview
Job hunting? Five tips to clean up your social media and land that interview
Traditional Irish name is the most mispronounced in the world
Traditional Irish name is the most mispronounced in the world
Style in the City: Grafton Street will be bold, bright and brimming with fun for the final Dublin fashion showcase
Style in the City: Grafton Street will be bold, bright and brimming with fun for the final Dublin fashion showcase
Style, wellness and sisterhood take centre stage for a weekend extravaganza at Viva Frascati
Style, wellness and sisterhood take centre stage for a weekend extravaganza at Viva Frascati
We don't deserve dogs!Paws for a Cause 2025 is an event to celebrate love, loyalty and the pups who change our lives
We don't deserve dogs!Paws for a Cause 2025 is an event to celebrate love, loyalty and the pups who change our lives
Sharpen the pencils and dust off the backpacks - it’s officially back-to-school season at M&S
Sharpen the pencils and dust off the backpacks - it’s officially back-to-school season at M&S
Style in the City returns to Henry Street this weekend bringing a burst of summer sunshine
Style in the City returns to Henry Street this weekend bringing a burst of summer sunshine
Style in the City: Showstopping bold summer looks to stop shoppers in their tracks on Grafton Street
Style in the City: Showstopping bold summer looks to stop shoppers in their tracks on Grafton Street
Kilkenny Rose Sinéad de Butléir puts an Irish twist on popular boy's name
Kilkenny Rose Sinéad de Butléir puts an Irish twist on popular boy's name
Mum-of-two wins biggest ever prize for 'Friday's Most Stylish' at Galway Races
Mum-of-two wins biggest ever prize for 'Friday's Most Stylish' at Galway Races
How They Met: Love was a slow burn for Stacey Solomon and husband Joe Swash
How They Met: Love was a slow burn for Stacey Solomon and husband Joe Swash
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