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Sarah-Jayne Tobin

Sarah-Jayne- or SJ as most people call her- is EVOKE's native editor since April 2025, but has been with the team since the start of 2022, also presenting EVOKE's INSPIRE podcast. Before that, she had a varied career in Irish media. When she left college initially, SJ had ambitions to work in television and spent a few years working her way up the ranks in the national broadcaster RTE. She started in the newsroom where she witnessed some of the biggest moments in history from behind the newsdesk- including 9/11 and the war in Iraq; before moving to The Afternoon Show, a daily magazine style programme. While she enjoyed her work behind the scenes, SJ always had a grá for broadcasting, so when a new youth radio station SPIN1038 launched she got on board, and remained there for 10 years as breakfast news anchor with Joe and Keith on Breakfast Xpress. From there, she spent the next few years works in various local radio stations in Dublin and Wicklow before heading back to RTE- this time as a radio news reader on RTE 2FM, Radio 1 and LyricFM, before heading back to commercial radio and the NewsTalk newsroom. Immediately before joining the EVOKE team, SJ spent the entire pandemic working in the PR field- a move she made literally a week after it began. SJ still keeps her finger in the broadcasting arena. She can be seen and heard across various radio stations and on Virgin Media Television shows from time to time. Finally, she love keeping fit, catching up with friends and eating out- preferably Indian food. She adores travelling. She spent a lot of time in Turkey over the last few years, but has made it her business to tick as many other countries as possible off her list since the pandemic. As long as there is sunshine, blue skies and a beach nearby, she's in her element.
WIN! A luxe spa stay at the iconic Culloden Estate and a cultural adventure in Northern Ireland
WIN! A luxe spa stay at the iconic Culloden Estate and a cultural adventure in Northern Ireland
Style, sparkle and sisterhood! This year’s Viva Frascasti promises the ultimate girls’ weekend at the Frascati Centre
Style, sparkle and sisterhood! This year’s Viva Frascasti promises the ultimate girls’ weekend at the Frascati Centre
Parents, it’s time to get judgy: Vote in the NPPAs and YOU could win a €1,000 voucher
Parents, it’s time to get judgy: Vote in the NPPAs and YOU could win a €1,000 voucher
Style in the City: Bold summer colours meet black and white elegance as Dublin dazzles for this week's style celebration
Style in the City: Bold summer colours meet black and white elegance as Dublin dazzles for this week's style celebration
EVOKE and Newbridge Silverware to host an unmissable show of iconic fashion design at the Museum of Style Icons
EVOKE and Newbridge Silverware to host an unmissable show of iconic fashion design at the Museum of Style Icons
Pádraig Harrington's wife Caroline watched her amateur boyfriend evolve into a golfing great
Pádraig Harrington's wife Caroline watched her amateur boyfriend evolve into a golfing great
What happened to Caroline Wozniacki after Rory McIlroy dumped her before their wedding?
What happened to Caroline Wozniacki after Rory McIlroy dumped her before their wedding?
Style in the City: Week three sees top trends heading to Henry Street for fashion, festivities and lots of fun
Style in the City: Week three sees top trends heading to Henry Street for fashion, festivities and lots of fun
Health Me Episode 10: Poet Donna Ashworth on grief, growth, and the power of self-compassion
Health Me Episode 10: Poet Donna Ashworth on grief, growth, and the power of self-compassion
Style in the City: Week one wowed Dublin - and it’s only getting started!
Style in the City: Week one wowed Dublin - and it’s only getting started!
Health Me episode 9: Fitness coach Sarah Catterson on how to build strength by starting small and believing in yourself
Health Me episode 9: Fitness coach Sarah Catterson on how to build strength by starting small and believing in yourself
Irish mum quits music career after founding skincare range to tackle hormonal outbreaks
Irish mum quits music career after founding skincare range to tackle hormonal outbreaks
Be runway ready for your Saturday stroll in Dublin this weekend as Style in the City kicks off
Be runway ready for your Saturday stroll in Dublin this weekend as Style in the City kicks off
Health Me episode eight: Leading cardiologist Dr Robert Kelly urges women to know the signs for better heart health
Health Me episode eight: Leading cardiologist Dr Robert Kelly urges women to know the signs for better heart health
Tattle Life trolls 'make you question everyone' says influencer Caroline McKenna
Tattle Life trolls 'make you question everyone' says influencer Caroline McKenna
Who is Dr Clare Kambamettu? Ryan Tubridy's fiancée and former Rose of Tralee
Who is Dr Clare Kambamettu? Ryan Tubridy's fiancée and former Rose of Tralee
Health Me episode 6: Dr Mark Rowe explains how science backs nature as an important tool for health and wellbeing
Health Me episode 6: Dr Mark Rowe explains how science backs nature as an important tool for health and wellbeing
New look but the same love as Penneys O'Connell Street gets a glam €5m glow-up
New look but the same love as Penneys O'Connell Street gets a glam €5m glow-up
Health Me Episode 5: Sobriety coach Andy Ramage reveals why being alcohol-free really is a superpower
Health Me Episode 5: Sobriety coach Andy Ramage reveals why being alcohol-free really is a superpower
Calling all foodies: Merrion Square is where the flavour party’s at this weekend at Taste of Dublin
Calling all foodies: Merrion Square is where the flavour party’s at this weekend at Taste of Dublin
Health Me Episode 4: Menopause expert Dr Caoimhe Hartley focuses on the complexities of women's midlife health
Health Me Episode 4: Menopause expert Dr Caoimhe Hartley focuses on the complexities of women's midlife health
EVOKE picks our top scents of the summer from a stunning collection inspired by our designer favourites
EVOKE picks our top scents of the summer from a stunning collection inspired by our designer favourites
Your summer style journey begins with Next’s new ‘The Destination’ collection
Your summer style journey begins with Next’s new ‘The Destination’ collection
First-time buyers: Don't miss this FREE event in Cork with everything you need to know about buying your first home
First-time buyers: Don't miss this FREE event in Cork with everything you need to know about buying your first home
Health Me Episode 3: Sex educator Grace Alice O'Shea explains why anyone can have better sex- single or attached
Health Me Episode 3: Sex educator Grace Alice O'Shea explains why anyone can have better sex- single or attached
Is your cholesterol level silently sabotaging your heart health? Here’s how to get it under control
Is your cholesterol level silently sabotaging your heart health? Here’s how to get it under control
Zarbee’s brings the buzz to Bord Bia Bloom with a chance to win tickets to Ireland's biggest gardening event this year
Zarbee’s brings the buzz to Bord Bia Bloom with a chance to win tickets to Ireland's biggest gardening event this year
Grab the girls it’s time to celebrate the 20th anniversary of the culinary extravaganza Taste of Dublin
Grab the girls it’s time to celebrate the 20th anniversary of the culinary extravaganza Taste of Dublin
Summer will be in full Bloom in the Phoenix Park as the full line-up for this year's Bord Bia festival is announced
Summer will be in full Bloom in the Phoenix Park as the full line-up for this year's Bord Bia festival is announced
Health Me Episode 2: Sleep expert Tom Coleman reveals how hugs and intimacy can literally change your life
Health Me Episode 2: Sleep expert Tom Coleman reveals how hugs and intimacy can literally change your life
Calling all first-time buyers: An exciting FREE event is coming to Cork to help you get on the property ladder
Calling all first-time buyers: An exciting FREE event is coming to Cork to help you get on the property ladder
An Post is Making Better Happen with a new nationwide talent search offering some incredible job opportunities
An Post is Making Better Happen with a new nationwide talent search offering some incredible job opportunities
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