Yes, it's July, and even if you are counting down the days to your summer getaway, the clock is also ticking away for the arrival of 2025's hottest Advent Calendar.
The chat about beauty Advents tends to start in mid-August, and it reaches a fever pitch around the start of October when most of them go on sale.
There are so many to choose from, and everyone has a favourite, whether it's the very fancy Jo Malone London set of candles and scents, or the big value buys from online e-tailers like Look Fantastic and Cult Beauty.
Advent Calendar 2025
However, just one has always been out of reach for Irish beauty fans, and we have lusted after it for a long time. If you have been to the brand's store in London, you will understand how exciting this is.
It's extremely good value, filled with luxury designer brands, and it's worth a whopping €1,670. Dear Readers, for the first time ever, we can shop the Liberty Advent Calendar, and you need to get your name on the waitlist that has just opened. Here's why.
Liberty London
The reason there is a waitlist for the Liberty Advent Calendar is that it has sold out instantly for the last 10 years. Yes, some will be available for sale in the store, but since the release date is rarely announced until the last minute, we wouldn't advise taking that route.
The store is being coy about what's in the Advent Calendar (naturally enough), but it will be a mix of makeup, skincare, and fragrance. Still, we do know that Augustinus Bader, Jones Road, Ex Nihilo, Trinny London, and Lisa Eldridge are all included, so every discerning beauty fan will be very happy.
2025's Contents
By way of comparison, 2024's Advent Calendar (at the top) was phenomenal, featuring some of the brands mentioned above, as well as Byredo, Sunday Riley, Trish McEvoy, and La Mer.
This year's Advent Calendar also marks Liberty's 150th birthday, and it has 26 products inside. Worth €1670, it will cost €365 and qualify for free delivery. You know you'll want this when it launches, so sign up here to get first dibs on it.
