Checkout Jedward's new look...
The irrepressible pop duo have turned the middle aisles at Lidl into a catwalk, to help the supermarket launch its new collection of 25th anniversary merch.
The quiffed twins, John and Edward Grimes, who first reached stardom on The X Factor in 2009 and went on to represent Ireland at Eurovision, described the 'Lidl couture' campaign as 'Jepic'.
From June 19, Lidl shoppers can pick up the limited-edition iconic blue, yellow and red themed merchandise, brought out for the supermarket's milestone birthday.
It has been timed to land in time for festival season, offering summer wardrobe staples at bargain basement prices.
The men's and women's fashion range includes blue and yellow Crocs-inspired clogs (€3.99) and sliders (€3.99), branded T-shirts (€3.49), short-sleeved shirts (€5.99), and extremely popular bucket hats (€4.99), as well as Lidl socks (€1.49), shorts and co-ord casual zip-up tracksuit jackets and shorts (from €14.99).
The twins said: 'We've grown up with Lidl and getting to front a campaign with such bold looks is absolutely Jepic! We love the bright colours - you'll definitely spot us at this summer's festivals in our matching bucket hats and branded shirts.
'The bucket hats are perfect for disguises and fit our quiffs perfectly! The shorts are super comfy - we feel like Paul Mescal showing off our Irish legs.'
