She has been accused in the past of trying to cash in on her royal status. And the tills were certainly ringing for Meghan Markle on Wednesday when she launched her As Ever lifestyle range - selling out her eyewateringly expensive honey and jams in a matter of minutes.

Meghan released her line of longawaited items, first teased a year ago under a different name, as she rebrands herself as a 'domestic goddess'.

But she was immediately accused of using a 'common marketing ploy' to help her range appear popular by stocking small amounts for the launch sale.

It included a wildflower honey with honeycomb priced at a staggering $28 (€25.80) and some flower sprinkles at $15 (€13.85), while a jar of raspberry jam will set you back $14 (€12.90).

There is also a shortbread cookie mix with flower sprinkles for $14 (€12.90) and herbal tea mixes for $12 (€11.10) each.

The duchess is selling everything but the kitchen sink from her ShopMy account, where customers can get their hands on affiliated products on her Instagram, including kitchenware with one copper saucepan going for $391(€361).

When her As Ever range went on sale in the US Wednesday, items sold out within half an hour of going live.

A well-placed source told The Telegraph the items had been made available in small quantities and quickly marked as sold out to generate interest, 'a common marketing ploy'.

In a post on social media, Meghan wrote: 'We're live! Come shop the As Ever collection I've poured so much love into. So excited to share this with you' - before adding 'limited quantities for each seasonal drop'.

Launching the range, Meghan told her followers in a newsletter that it's a 'love language' rather than a brand.

In a gushing message to her followers, she wrote: 'If you've been receiving these newsletters, you've been reading my musings about this brand and why it means so much to me - why it's personal, why it brings me joy, and how I hope that it becomes both personal and joyful for you too. You're now familiar with the line-up of products, and as of today you can order them for yourself to experience at home. I can't wait to hear what you think!

'Welcome to As Ever... this is just the beginning!'

This comes weeks after Meghan unveiled her new TV show, With Love, Meghan. Netflix, the series maker, is her business partner and will sell her range at two of America's mega-malls later this year.

However, behind the scenes, sources have suggested the launch of Meghan's company has been anything but smooth - with Netflix staff claiming they were already 'over it'.

Speaking to the Mail, an insider claimed the Montecito start-up has proved to be a 'logistical nightmare' after the 11th-hour name change from American Riviera Orchard.

People working on the project are said to be tired of the 'drama' surrounding the duchess and Prince Harry, who has now been engulfed by scandal surrounding his Sentebale charity. They have even been asked to sign NDAs to keep secret where the products, including her 'fruit spread', are being made, the source said.

'There is so much drama surrounding them once again that internally the team are over it before it's even launched,' the source claimed. 'It's been a logistical nightmare and the buying team are having an issue as they can't work out what the demand will be, if any.' The source said away from the social media buzz, there are fears internally about whether the brand will fly.

Team Sussex is believed to have lined up lots of famous faces and influencers in an effort to boost sales yesterday.

'People will be posting their jars of jam - they've seeded it to influencers to get it out there and to plaster social media with "good vibes" on launch,' the source said.

Meghan and Netflix were asked for comment.