The collaboration we have all been waiting for is here. Penneys and Pinterest are joining forces to bring us an aesthetic homeware collection.
How many of us spend endless hours scrolling through Pinterest curating our dream bedroom, only for it to never actually materialise? Whether the products are too pricey, or they aren't available to buy, we all know that pain.
Now Penneys has answered all of our prayers. The retail giant is set to release the Pinterest-inspired home collection right in time for Spring.
The two businesses have split the collection into three separate trendy categories; Minamaluxe, Dainty Décor, and Cosy Cottage.
Minamaluxe is all about 'sophistication through simplicity'. Think soft textures, earth tones, creamy neutrals, and browns.
Meanwhile, as the name might suggest, Dainty Décor focuses on the softer side of things, emphasising the feminine aesthetic that’s making waves in both fashion and interiors lately.
Lastly, Cosy Cottage is focused on that frilly, countryside aesthetic that all of the it girls have been loving lately. Allow your room to bloom with wild primroses, ladybirds, florals, and soft pastels to your heart's desire.
Whether you are on the hunt for floral crockery or pink frill bedding, this collection might be the one for you.
Head of Design at Primark, Sinead McDonagh explained the importance behind the collaboration, saying: 'Pinterest is where so many of us go for home inspiration, but sometimes turning those saved Pins into reality isn’t always easy, especially on a budget.'
'That’s why at Primark Home, we’re committed to making trend-led interiors affordable and effortless. Whether you prefer a minimalist vibe or playful patterns, here’s how to bring the latest trends into your space without breaking the bank.'
Shoppers can visit their local Penneys to check out the full collection. Have a look at some more items from the range below.
